1 May 2025, London, UK: Medical Precision Group (MPG), a leading contract manufacturing partner for the medical device industry, is proud to announce its rebrand into Kaleidex – a new name that reflects the company’s evolution, ambition, and bold new direction.
The rebrand represents more than a name change; it signals a renewed commitment to empowering innovation and simplifying complexity for customers across the medical device landscape. As Kaleidex, the company continues to expand its integrated capabilities – from component machining to full assembly – offering end-to-end solutions that accelerate the path from concept to market for medical device manufacturers.
“As a new player in the industry, we wanted to stand out with a brand that felt authentic to who we are,” said Rhiannon Lassiter, Head of Marketing and Communications for Kaleidex. “We were inspired by the word kaleidoscope — with its beautiful, ever-changing shapes — and that idea resonated with us immediately. Our new brand is all about forms and structures, carefully constructed with intention and creativity to reflect our identity.”
The company’s new name is underpinned by a powerful vision statement:
“Uniting expertise to streamline manufacturing innovation and empower our customers to bring life-enhancing medical devices to market.”
The new brand reflects Kaleidex’s role as a trusted partner in a fragmented landscape – providing clarity, cohesion, and capability. It also coincides with the company’s strategic growth, including the recent acquisition of Oracle Precision to its expanding network of medical contract manufacturers.
Kaleidex now enters its next chapter with a new name, a bold new look, and the same unwavering commitment to quality, innovation, and collaboration.
